Board of Directors


Troy Peterson-President

President and Founder Troy Peterson is an Army Veteran who served from 2001 to 2006 with the First Cavalry Division as a Cannon Crewmember. He deployed in support of Operation Iraqi Freedom II where he received the Purple Heart Medal. After returning home from Iraq in March of 2005 Troy became an alcoholic. He used alcohol to deal with the loss of his friends and to combat his PTSD and Mild Traumatic Brain Injury. After receiving an Honorable Discharge in 2006 Troy became a drug addicted alcoholic. For 9 years Troy hid his drug addiction from everyone. On July 30, 2015, Troy attempted to overdose. When Troy woke up he felt guilty and knew he needed a change, so he walked into CrossFit Waukee, where his life would be changed forever. The owner of CrossFit Waukee, Reggie Hoegh, immediately took Troy under his wing. Troy began to attend classes 5 days a week, and Reggie created a personalized meal plan to help Troy begin to lose weight. Troy not only started losing weight but he started gaining his confidence back after years of self-destructive behavior. A bond between two completely different people was created, and Troy began to open up about his personal struggles. Not only did people within the CrossFit community wrap their arms around Troy, people outside of that community did as well. Troy decided he wanted to give back. He has made it his mission to positively influence as many people as he can in hopes of getting Veteran’s and their families an understanding of their self-worth. ValorFit is one way he can accomplish his purpose.


Jeff Woody-Vice President

Jeff is a co-owner of North Ankeny CrossFit. The son of an Air Force veteran, he was a 4-year letter winner on the football team at Iowa State, a team captain in 2013 while in his first year of graduate school, and Co-President of the Student-Athlete Advisory Committee--which is the branch of the athletic department where the student-athletes lead and coordinate charitable efforts. While finishing graduate school, he worked as the operations director at CrossFit Waukee where he met Troy. After a few life turns, he ended up at NACF. Like most other CrossFit affiliates, they did "Murph" on Memorial Day. Sitting in the gym after a "successful" event where over 100 people came, worked out together, and bar-b-qued, he got an empty feeling of being able to do more. What was just done was great, but remembering the veterans we've lost doesn't help those that need help now. Not coincidentally, Troy was feeling the same way. The two reconnected and came up with the first iteration of what ValorFit would eventually become. They didn't know exactly where it would lead or how it would logistically work out, but they based their actions on Troy's heart and the capacity for the community to do something simple-- let good people do good to other people. He lives in Ankeny with his pup, Beatrice, and still can't grow hair.


Ginnie Coleman-Secretary

Ginnie is a Des Moines based Professional Photographer, The Studio at One Source Events owner, and Media Director for CrossFit 8035 Events. She’s had various opportunities to be involved in service and charity based capacities. Mostly recently she served as the President for the Waukee District PTO for five years before stepping down to take on this role. As a daughter and granddaughter of military veterans she understands the essential role programs like ValorFit play in the bridge between the services offered for Veterans. Ginnie loves spending her free time watching her children in their various activities, reading and finding the perfect chai tea....and sending Troy 62 emails a day to keep him on task.


Nate Yoho-Board Liasion

Nate Yoho is from West Des Moines, Iowa. He attended Valley High School and holds a degree in Health and Sport Studies from the University of Iowa, where he also competed in baseball. He was a four-year starter for the Hawkeyes and earned All-Big Ten honors. The Milwaukee Brewers signed him after his college career and he played two years in the minor leagues. He transitioned from baseball to personal training in 2007. Nate spent six years personal training before he opened CrossFit Merle Hay in 2014. He is the owner of 3 gyms in the Des Moines area (CrossFit Merle Hay {2014}, CrossFit Valley Junction {2018{, and Black Collar CrossFit {2019}). His passion for helping others and teaching is the driving force behind the open and inviting atmosphere at his facilities. Nate is resident of Grimes and father to his daughter Caralyn.


Cindy Perry-Treasurer

Cindy Perry is the Manager of Investment Accounting & Performance Measurement at NCMIC Group, Inc. Since earning her BA in Finance from the University of Northern Iowa, Cindy has spent the past 19 years working in the financial services industry. Cindy’s passion for service began in high school through volunteering at Hartman Reserve and the Catholic Worker House in Waterloo. She has pursued this passion by serving many charitable organizations in the Des Moines area, most recently as Treasurer of the Winterset Dog Park. Cindy resides in Winterset with her husband Scott, daughter Ashlyn and fur baby Hallie